Gender Secrecy Sex And Gender - 1244 Words

Aalap Pandya Valorie Ebert ENC1102-8:00 am 4 September, 2014 Poisson First Draft Gender Secrecy Sex and gender are commonly misconstrued to mean the same thing. Which causes stereotypes and expectations to be created on the idea that they are one. The stereotypes and expectations are as follows; boys should be dirty and aggressive who love action figures and the color blue, who have to grow up and have high status roles in society so they can be successful. Girls, on the other hand, should be delicate, who love makeup, dolls, and the color pink and then they have to become mothers or have a caretaking job like nursing. Gender stereotypes This is not the case because sex is biological and gender is how an individual identifies themself. Therefore, the stereotypes and expectations cause consequences in society. The article written by Jayme Poisson, called â€Å"Parents Keep Child’s Gender Secret,† is about one family who is trying to avoid placing gender stereotypes on their children. The couple, Kathy Witterick and David Stocker, are raising two boys, Jazz and Kio , who have the freedom to be who they want along with a baby, Storm, who is going to remain ‘gender-free’ until he/she decides what he/she wants. They want to avoid the the consequences that come with the stereotypes and expectations. The consequences are limitations which prevent uniqueness, high expectations which add unwanted pressure, childhood upbringing which passes down the stereotypes and expectations to theShow MoreRelatedThe Black And Burgundy Made Me Essay1392 Words   |  6 Pageslabel on myself. Many individuals questioned my sexuality and gender. It was like my masculinity was endangered by the colors of my nails and I was no longer considered a man anymore. â€Å"Why do you paint your nails?† â€Å"Are you gay?† â€Å"Is it a new trend?† â€Å"Wait, what is that on your nails?†, I was a threat to what society defines as a man, therefore people were desperate to define the purpose of my painted nails. The interference of sex a nd gender norms causes disruption to social order and people seem toRead MoreThe Role Of Cultural Expectations On Sexual Orientation And Gender Identification924 Words   |  4 Pagesprejudices, are underlined. A transgender individual is one that identifies with a gender that is not associated with their biological sex. An intersexual individual, however, is one that is born with indefinite sexual anatomical characteristics, making it difficult to identify as a male or female (Croteau Hoynes, 2013). In addition, this documentary emphasizes the impact of cultural expectations on sexual orientation and gender identification. The theme of prejudice and fear experienced by transgenderRead MoreEssay on Gender Wage Gap in the U.S1385 Words   |  6 Pagesï » ¿ THE GENDER WAGE GAP IN THE UNITED STATES Name: Alejandra Aguilera Date: Teacher’s Name: Subject: Language B Word count: 1186 THE GENDER WAGE GAP IN THE UNITED STATES Introduction Today’s society continues to argue about the subject of social inequalities even in cosmopolitan and first world countries like United States. Gender inequality is a subject that have been forgotten eventually since the women civil rights movement developed and they startedRead MoreMultiple Norms Of The Reproductive Systems Essay1312 Words   |  6 Pagesthe forefront of both problems and solutions as conditions can sometimes be kept in secrecy (Diamond and Beh, 2008). It is then the aim of this paper to define intersex and those impacted by these conditions. Intersex individuals are marginalized people who struggle for acceptance, want to establish their gender identity and strive for social equality. The difficulty of being intersex begins at infancy. Doubtful sex cannot be conclusively diagnosed at birth. No straightforward remedy can be learnedRead MoreDevelopmente of Sexuality and Gender Identity642 Words   |  3 PagesMost children and youth find that the development of sexuality and gender identity is an extremely challenging process. For intersex youth, this issue is even more complex. On top of the emotional, psychological, social and physical challenges of puberty, intersex children are often at the mercy of their physicians to provide thorough, honest information and to guide their decisions. Traditionally, doctors have treated intersex children with a â€Å"concealment-centered† approach—one that devaluesRead MoreGender And Sexual Attitudes And Behavior1520 Words   |  7 Pagesculture it is certain there are gender dissimilarities in the topic of sexuality. Over time scholarly work has proved an abundant amount of different components correlating t o the difference in sexuality resulting in the distinctions of sexual behaviors as well as attitudes among males and females. Difference in sexual attitudes and behavior can be seen between genders across various studies. This research study indicates the differences in sexuality according to gender. It is known that most malesRead MoreGender And The Practice Of Sexual Behavior1183 Words   |  5 Pagesdouble-standard between both genders and the practice of sexual behavior. The practice of sex was to be hidden from public opinion and the idea that sex has to be done in secrecy has carried over through centuries (Markey Markey 2007). For women, they are to embody all things ladylike which includes the practice of abstaining until marriage. For males, it is encouraged to explore their masculinity and not to apologize for their exploration. As society expands in the knowledge about sex through the growthRead MoreThe Advancement For Equality Of Women974 Words   |  4 PagesOrg anizational Pattern: Categorical I. Intro A. Attention Getter: With a show of hands how many of you all think feminists believe that men are evil and that females are the superior gender? B. Thesis Statement: The actual meaning of feminism is not that women are above men, it is instead the importance of anti-sexism, and anti-gender discrimination. C. Credibility: I am a credible source for this topic through all of the research I have found. D. WIIFM: By understanding the true ideas of feminism, you willRead Moreâ€Å"The Changing Reality of the American Family- Same Sex Parenting â€Å" An estimated two million1000 Words   |  4 PagesAmerican Family- Same Sex Parenting â€Å" An estimated two million children are being raised in a single or same sex parent in the United States. The exact number of children raised in this type home cannot be determined due to the secrecy resulting from the stigma associated with homosexuality (Perrin, Siegel 3). Families of same sex parents often resemble step families formed after heterosexual couples divorce. Due to social acceptance of diversity in sexual orientation (Perrin 2), same sex parenting is foreverRead MoreEssay on Intervening Surgical Intervention1537 Words   |  7 Pagesimplications of early surgical intervention on intersexuals. According to the article, the surgery robs individuals of their sexual gratification, their gender identity, and their innocence. Its argument is noble, yet flawed. Authors Christine Gorman and Wendy Cole spin several sad yarns of intersexed people who are upset with handling of their gender assignment. They tell horror stories of people kept in the dark about their intersex, abo ut a child forced to stop acting like a boy and become a girl

Things Fall Apart - 913 Words

Things Fall Apart The theme of the book Things Fall Apart, which focuses on the breakdown of a society as well as the main character’s personal breakdown, stems from many conflicts of interests and misunderstandings throughout the book. There is not one single moment in the book where everything falls apart, but many times throughout. In the beginning a lot of problems arise from Okonkwo’s anger problems, and his inability to see other’s views. His ignorance is what ultimately leads to his exile from his clan. It’s not just the fact that he accidently killed a fellow clan member, but many other events that had angered the village. One of the first problems was when he disregarded the week of peace by savagely beating his wife. Wife†¦show more content†¦The only emotion that he ever showed was anger; he hardly ever showed compassion towards those around him, including his three wives or many children. His temper and his longing for respect from tho se around him get him into trouble throughout the book. The first time being when he beat his wife during their week of peace, in which no violence is supposed to take place. Okonkwo makes sacrifices, pays his debt and he feels that all is forgiven; however his pattern of violence continues. He attempts to shoot his wife Ojiubo after she makes a remark about his inability to use his gun, once again giving in to his anger and insecurity. Okonkwo sees compassion as weakness and this drives him to constantly respond to things that upset him with anger. When he is told that Ikemefuna, a young boy who was placed into the care of Okonkwo’s family, is to be killed, he is also told that he must not interfere or take part in the killing. But when it comes time for the boy to be killed Okonkwo is so afraid of looking weak that he himself stabs and kills Ikemefuna. Later in the book, Okonkwo accidently shoots and kills a fellow tribe member, who is a young boy. Okonkwo is then exiled fr om his tribe for seven years, and is overcome with depression because he can never be in a place of power in his tribe. When he realizes that he will never get the respect he deserves Okonkwo fully falls apart and takes his ownShow MoreRelatedThings Fall Apart910 Words   |  4 Pagesï » ¿Okonkwo Things Fall Apart by Chinua Achebe is a novel about a man in West Africa. It tells about his triumphs and trial ultimately leading to his demise. It explains how the â€Å"white man† came into his country and took over. It show you how the â€Å"white man† mad things fall apart. Okonkwo was a very large and tall man. He had big bushy eyebrows and a huge nose. As stated in Things Fall Apart, â€Å"He was tall and huge, and his bushy eyebrows and wide nose gave him a very severe look (3-4).† He was extremelyRead MoreThings fall apart1057 Words   |  5 Pages Reflection on the novel Things Fall Apart The Idea of Culture in Things Fall Apart The novel Things Fall Apart, by Chinua Achebe is a story about personal beliefs, customs and also about conflict. There is struggle between family and within culture and it also deals with the concept of culture and the notion of the values and traditions within a culture. The word culture is Latin and means to cultivate. To cultivate has several meanings; it can mean to plow, fertilize, raise and plantRead MoreThings Fall Apart875 Words   |  4 PagesOkonkwo is a tragic hero in Things Fall Apart Question ( 2 ): Discuss Okonkwo in Chinua Achebe s â€Å"Things Fall Apart† is a tragic hero. Answer: In Chinua Achebe’s novel â€Å"Things Fall Apart† Okonkwo is a tragic hero. Aristotle’s Poetics defines a Tragic Hero as a good man of high status who displays a tragic flaw ‘hamartia’ and experiences a dramatic reversal ‘peripeteia’, as well as an intense moment of recognition ‘anagnorisis’. Okonkwo is a leader and hardworking member of the Igbo communityRead MoreThings Fall Apart977 Words   |  4 Pagesdifferently by two different readers? Things Fall Apart Language and Literature Things fall apart is a novel written by Chinua Achebe. It is set during the late 19th, early 20th century in a small village named Umuofia situated in Nigeria. This time period is important because it was a period in colonial history when the British were increasing their influence economic, cultural, and political influence in Africa. The novel deals with the rise and fall of Okonkwo, a man from the village ofRead MoreThings Fall Apart818 Words   |  4 PagesEnglish oral presentation Cultural strengths of the Ibo society before the invasion of the colons. The novel Things fall apart by Chinua Achebe describes the social and cultural traits of a culture based on the principles of labor and masculinity, conformity and kinship and finally on solid juridical system. The worth of a man was measured by his strength and the amount of work he could accomplish and how efficiently feed his family, the concepts of masculinity is strictly related withRead MoreThings Fall Apart2539 Words   |  11 PagesSociety (Things Fall Apart) Women are often thought of as the weaker, more vulnerable of the two sexes. Thus, women’s roles in literature are often subdued and subordinate. In Chinua Achebe’s Things Fall Apart, women are repressed by an entrenched structure of the social repression. Women suffer great losses in this novel but, also in certain circumstances, hold tremendous power. Achebe provides progressively changing attitudes towards women’s role. At first glance, the women in Things Fall Apart mayRead More Things Fall Apart Essay763 Words   |  4 PagesChinua Achebes Things Fall Apart shows an odd similarity between the cultures of Ancient Greece and the Lower Niger. Despite the fact that two societies can exist during different periods of time and have conflicting cultural values, their stories and behavior can have surprising overlaps. Things Fall Apart is structured like a Greek Tragedy in its use of a chorus and in the presence of a tragic hero whose actions ultimately lead to his downfall. The Egwugwu from Things Fall Apart act like the chorusRead More Things Fall Apart Essay714 Words   |  3 PagesThings Fall Apart Opposites do not Attract In Things Fall Apart, by Chinua Achebe, Mr. Brown, the first missionary in Umuofia, was a kind and respectful man. Not to say that Reverend James Smith was not, but his degree of kindness and respect were present in a whole different level. They both wanted to convert the lost, all those in Umuofia that were not in the church. Mr. Brown made friends with the clan and â€Å"trod softly on his faith,† (pg.178) while Mr. Smith told them how thingsRead MoreSummary Of Things Fall Apart 716 Words   |  3 PagesJory Alkhudair Mr. Meister English 10th 26 October 2017 Things Fall Apart I am writing about Ekwefi , Okonkwo’s second wife, and who was once the village beauty. Ekwefi is also the mother of Ezinma , Okonkwo’s only daughter . Ezinma is her only surviving child, her other nine died in infancy. Ekwefi constantly fears that she will lose Ezinma too. The festival was only three days away. We were scrubbing the walls and the huts with red earthRead MoreColonialism In Things Fall Apart1824 Words   |  8 Pageswritten by Chinua Achebe which shows the main theme of the novel Things Fall Apart, and even represents the theme within the article, â€Å"The Benefits of British Rule†. There are many cultures with different values or practices that might seem obscure to one group but normal to another, therefore no one can determine what culture is wrong or right, but it s up to society to determine the best way of life. The novel Things Fall Apart and the article â€Å"The Benefits of British Rule† examine two different

Educating Rita Bend It Like Beckham Notes free essay sample

Perhaps Willy Russell’s attitude towards his work might partly explain his appeal? As well as being concerned to pitch his work at the broadest possible audience he says that: â€Å"I really don’t want to write plays which are resigned, menopausal, despairing and whining. I don’t want to use any medium as a platform for displaying the smallness and hopelessness of man† Willy Russell This statement is especially interesting, because on one level Frank and Rita’s story might easily have illustrated precisely what Willy Russell is at pains to avoid. In Rita we see a character driven by a sense of incompleteness, who struggles for an education that will take her beyond the class and culture into which she has been born, a theme reflected in many of Russell’s major plays since mid-1970s. She commits herself to the Open University course, well aware of what she is leaving behind and what must change. Rita realises that her class may have a certain level of affluence, but its way os life lacks meaning for her. She doesn’t actually believe in a distinct working class culture. ‘Educating Rita’ is very much character driven and lacks a real crisis point in it. We do, however, learn a lot about the two characters Frank and Rita tend to hold the audience’s focus during the play. The dialogue and conversations between the characters hold the play together. ‘Educating Rita’ illustrates how a comedy can also raise serious issues. One of its greatest attractions, however, is its humour. Ranging from dry intellectual wit to the downright coarse, humour springs from Rita’s and Frank’s relationship, and the attraction of two very different cultures and backgrounds. Willy Russell’s play gives a hilarious and often moving account of a young woman’s determination to change her life. Rita thinks an increase in intelligence and worldly knowledge will change this, and set her â€Å"free†. She strives to change classes, and although is different from her working class peers, she still isn’t ready to be accepted as middle class. She aims to reach her goals through the Open University course, yet naively thinks that knowing what books to read and what clothes to wear will allow her to immediately become accepted as part of her chosen social strata. Rita wants more out of life. For many years she has felt ‘out of step’. She knows ‘there are better songs to sing’ and for this reason she decided to apply for the Open University. Getting an education is not without challenges for Rita and the stuck door is a metaphor for the enormous effort she will need to put in. In order for Rita to achieve the goals she is setting she need to have the right attitude. Rita describes what school life was like for her when she was younger on p17 (Act 2, Scene 2) as: â€Å"†¦borin’, ripped-up books, broken glass everywhere, knives an’ fights. An’ that was just in the staffroom. Nah, they tried their best I suppose, always tellin’ us we stood more of a chance if we studied. But studyin’ was just for the whimps, wasn’t it? See, if I’d started takin’ school seriously I would have had to become different from me mates, an’ that’s not allowed. † We see the attitude of Rita change throughout the play. Whereas when you look at the movie â€Å"Bend it like Beckham†, the stereotypes about woman staying home cooking, cleaning, looking after the children shows the cultural differences. In both texts they manage to relate to each other as both main women, Rita and Jess have to change their attitudes in order to make the right choices for themselves, even if that means losing the trust of those around you. In ‘Bend it like Beckham’, Jess is an Indian girl who has a passion for playing football, and her idol is David Beckham. She becomes friends with Jules, a white girl, who introduces her to the Heathrow Harriers, an all-women football team. Jess’s parents are traditional Sikhs and disapprove of their daughter playing football and showing her bare legs in public. Although they ban her from attending football practise and matches, Jess pretends she has a job with HMV so that she can continue to play football. Jules, on the other hand, is supported by her father; although her mother would rather she was more feminine. The team get to play in Hamburg and Jess pretends to be staying with her cousin in Croydon, helped in the plan by her sister, Pinky, whose marriage is cancelled after the groom’s parents mistakenly thought they saw Jess kissing a white boy in the street. While in Germany, Jess and the team’s coach, Joe, nearly kiss following a night at a club, and are seen by Jules, who also fancies Joe. Jules is outraged as Jess has ‘broken the rules’, and she refuses to speak to Jess for the rest of the trip. When Jess goes round to Jules’ house to try and restore their friendship, Jules is very angry. Her mother, outside the door, misunderstands what is happening, and assumes that Jess and her daughter had been lovers. She is distressed to think her daughter is a lesbian. Towards the end of the film you as the viewer see a transition, where Jess finally stands up for herself. She finally has the right attitude in which she is able to tell her parents that she wants to play football not follow their tradition and remarkably her father allows it as he doesn’t want his daughter to have to go through what he went through as a young boy. ‘Bend It Like Beckham’ relates to ‘Educating Rita’ in different ways. The Indian tradition of women getting married, having children and taking on domestic duties like cooking and cleaning relates to Rita how she is expected to live in the same sort of way but wants to break away from that social status ad live her own life. The scene when Jess first plays soccer with the team. The coach Joe asks Jess â€Å"where do you play? † and Jess replies â€Å"in the park†. It shows her naivety, this relates to ‘educating Rita’ when Frank first met and Frank asks her â€Å"and you are? † and Rita replies â€Å"I’m a what†. Both Jess and Rita are not aware of the context of the situation.

Trust Virtual Communities Effect Consumers â€Myassignmenthelp.Com

Question: Discuss About The Trust Virtual Communities Effect Consumers? Answer: Introduction Social commerce or social Electronic Commerce is a category under the E-Commerce section of business, which involves the use of social media platform that can help to promote and raise the popularity of online stores and websites. Communication in the form of social interaction is used in order to assist the customer chose their product and inform the customers about the detailed feature or review of a product. It is important to mention in the contacts that the term social E-Commerce has been developed by Yahoo in 2005, when online shopping was first introduced among the consumer market. With the introduction of various social media platforms, the concept of social E-Commerce started to become popular among the customers. Promotional activities of the products by spreading detailed information and review are done with the help of social media platform or in other words through social media marketing. Hence, it can be said that social media platforms are used as a source of carrying out various promotional activities that is aimed to reach out to the target group of customers. The major opportunity that is associated with the concept of social e-commerce is the fact that it can help the company to directly engage with the audience customers and try to understand their social buying behaviour. With the rising popularity of e-commerce business, the concept of social commerce is also increasing among the target groups of customers. One of the major advantages of using the social media marketing as a form of social E-Commerce is due to the fact that, the companies are able to save their expenditure that is spent on traditional form of marketing activities. Moreover with the rise of popularity of digital technology, social E-Commerce or social media marketing is believed to be one of the effective ways that the social media can used to understand the social buying behaviour of the target customer groups. On the other hand, there are certain drawbacks of application of social commerce or social media marketing is due to the fact that it can be used by various us ers to spread false or fake information about a company's product with the help of negative reviews. This can thereby hampered the reputation of the company. Project Objective The purpose of this project is to discuss about the opportunities and problems associated with the application of social e-commerce in all forms of business. With the growing popularity of social media platforms, this is used by all scales of business as one of the most effective ways to communicate with the customers and thereby have the ability to deliver the promotional messages. The current project is about the literature review that is related to discuss the opportunities that are associated with the use of social Electronic Commerce. The analysis that will be done in the current project is important the current context due to the fact that it can help to highlight upon the ways that can be adopted by the companies to decide upon their social media marketing policies. It can also help to formulate ways that can be adopted by the companies to prevent the misuse of the social media networks. The objectives of the current project can be classified as follows. To explore the opportunities that are associated with the use of social media due to the use of social media in e-commerce. To explore the problem those are associated with the use of social e commerce. To suggest proper ways to the company that can be adopted in order to prevent the misuse of social media networks that is used as a source of the social media network. Project Scope The use of social media network is essential for all business organisations due to the fact that it can help them to raise their popularity among the target customer groups. In this context, the scope of the current project includes critical analysis of the opportunities that are associated with the use of social media network social e-commerce. There are many forms of business, which are only dependent upon the online websites. These forms of business use the social media as one of the primary modes of promotion that can help them to deal with the consequences of the social e-commerce. Social media network can be used as one of the effective ways to deal with the effects of the marketing promotions. The scope of the Project includes all the major advantages that are associated with the use of social media marketing in ecommerce business. All the relevant terms related to social e-commerce has been discussed in details within the literature review. The project will consider all relevant journal articles that are related to the use of social media network in e-commerce business. For conducting the literature review all Peer reviewed articles are being chosen, which were published on or after 2010. Definition of the terms related to social e-commerce In the research work of Liang and Turban (2011), it was mentioned about the fact that social media commerce is effective in context of the current days due to the fact that most of the e-commerce business is entirely dependent upon the degree of usage. The social economy Commerce market is at the nascent stage, which includes all types of online and social purchasing system. Mobile applications are used for this purpose, which are linked to social media applications and websites. There is a quiet significant difference between the concepts of social media marketing the form of social commerce and social shopping. In case of social commerce, the different types of online vendors collaborate with each other to sell different types of products. On the other hand, in case of social shopping, online virtual groups are being formed for providing detail information related to the products. It is possible for the customers to get on types of detailed information and product review with the h elp of various social media platforms and discussion forums (Hays et al., 2013). As the digital form of Technology flourishing in the 21st century, it has provided opportunities for ecommerce business to capture the share of the market. It is essential in this context that all the companies understand the importance of social media marketing and take special efforts to have proper social media marketing policies. The social commerce or social Electronic Commerce is a major sub-section under the domain of social media marketing. It is important to understand the concept related to social media marketing, which can help to properly define the concept of social e-commerce. Lee and Lee, (2012), have added in the context that the social e-commerce forms of Promotional campaign is dependent upon the concept of word of mouth that includes making the choice of buying a product from the opinions and advice provided by other users. Community interaction is highly involved in the case of social media websites, which is needed to deal with the process of decision making purp ose. The rising popularity of various social media platforms which includes Facebook Instagram YouTube and MySpace has provided the business opportunity of developing new marketing strategies. Li et al., (2013), have mentioned about the use of the technology that includes 2.0 social media technology. This improve level of Technology can be used by all business entrepreneurs to easily communicate with the stakeholders and market consumers. Use of Social media for branding It is important to mention that the use of social media is one of the effective techniques that are used for all types of e Commerce website in order to improve upon their market reputation. The major opportunity that exist due to the use of social e-commerce is directly associated with the benefits of digital marketing. One of the major branding strategies that can be accomplished with the help of social media platforms is with the help of online communities. Through the social media platforms, it is possible for the companies to properly assess the need and demand of the market and that of the target customer groups (Chiemeke Evwiekpaefe, 2011). It is also possible for the companies to directly interact with the customers. For example with the help of Facebook, which is one of the most popular social media platforms, it is possible for the company directly chat and interact with different customers. The platform of messenger used for this purpose, where the customers can provide t he feedback and also the issues that are faced by them. Dong-Hun (2010), has added in the context that with the help of direct interaction with target customers, it is possible for the companies to improve upon their brand reputation and brand value among the target customers. The direct interaction with the audience can also help them to understand the issues faced by consumer while using any particular product. The level of brand awareness can also be increased with the help of the direct conversation that are being carried on between the customers and company executives. The branding opportunity can also be improved due to the fact that social media platforms can help in the matter of authority and engagement, which can help the company, understand their existing demand of a product within the market. The social channels can also be popularized due to the fact that it can be easily accessible by all categories of people with having the access of internet connectivity. With the us e of the social media channels it is possible for the companies to emotionally connect with target group of audience. This can provide the opportunity to realise the importance of buying psychology and decision making process, which have direct implication on the volume of sales. Kim et al., (2015), have mentioned about the fact that social Electronic Commerce can be used as one of the effective techniques to measurethe efficiency level of e commerce business marketing. The value for return on investment on branding strategies can be measured effectively with the help of efforts related to social media usage. The branding strategies with the help of social media can also help the company managers to predict the future trends and also future growth. This can help reputed brands in the E commerce department to implement proper adaptive techniques for dealing with adverse and unfavourable situation in the market. Strong social media marketing campaigns can help in the process of incorporating strong brand values among the target customer groups. Stronger level of brand management is possible due to the fact that company officials get the opportunity to directly interact with target audience and thereby have the chance of modifying the business strategies in acco rdance with the reputed brand value. Framework for the social e commerce research activities He et al., (2013), have suggested about the research Framework that can be implicated by The E-Commerce brand in order to carry out their marketing strategies and thereby able to implement proper branding strategy. There are mainly 6 elements that can be used by all business organisations in order to improve upon their E-Commerce business section. The networking that is involved with the application of social media is the primary elements, which is enable due to the fact that in the current day, large number of population dependent upon the use of social media in order to connect with various people all around the globe. This opportunity of the social networking process can be used by the e business owners to implement up on their marketing policies. There are also different blogging website, where people can get detailed information and review about the features related to the use of certain category of products. It is important in the context that there are Separate social network initiated by the ecommerce website, which are categorised according to the type of the products that are being sold. For example there are different kinds of bloggers, who regularly provide reviews related to electronic gadgets that are released in the market. These reviews are published in the social networking media that is essential in the cases related to the use of the social media websites and the relevant marketing strategies (Afrasiabi Rad Benyoucef, 2011). The message that is being delivered to the public with the help of social media marketing is another important element of the research framework. It is essential for the E-Commerce companies to ensure that proper and optimised level of message are being published in the social media websites, which will be easily understood by all section of people, thereby improving accounting the brand popularity. The department of customer relationship management can help to improve upon the customer service that is being provided by the companies after the sales of the products. Social media marketing policies are also made depending upon the marketing themes that can be implemented to improve upon the brand value. It is important for the companies to recruit proper employees in the customer care department, who will have the ability to directly interact with the customers and also resolve the issues. The social media channels can also be used as a source of recruitment of employees within the co mpany. There are special dedicated social media platforms like the LinkedIn, which are meant for the recruiters that can enable them who directly interact with the interested candidates. Hence, the E-Commerce companies and get the opportunity to able to connect to larger group of interested candidate and thereby improve upon the walking capability. It is important for the E-Commerce business firms to implement proper research methods before applying the social E-Commerce marketing strategies. Kim, et al., (2013), has mentioned that it is essential to analyse upon the strengths and weaknesses that varies depending upon the various level of consumer market. There is also the element of motivational theories that are implied by the e-commerce business firms, which can help the market researchers to use upon the marketing theory and ensure that maximum number of customers is being attracted. Issues those are associated with the application of social Electronic Commerce In spite of several opportunities and advantages that are associated with the application of social ecommerce marketing theories, which is done with the help of popular social media platforms, there are certain drawbacks and disadvantages associated with its implication in practice. The major limitations as mentioned by Liang et al., (2011), is due to the fact that the use of e-commerce form of business along with social E-Commerce form of marketing is entirely dependent upon the high level of digital infrastructure. This means with the help of social media marketing policies, it is not possible for the E-Commerce business firms to reach out to the audience, where there is no internet connectivity. Hence The E-Commerce business activities are limited to the urban places, where people are habituated with the use of digital technology and Smartphone applications. Huang and Benyoucef (2013), have also highlighted about the issues related to security concerns which is related to the use of social media marketing. This is more relevant in the context of the modern day due to the fact that there are opportunities for many people to misuse the social media platform and also make negative implication. As social media platforms are used by the e-commerce companies to provide detailed information related to the product description, the information can be misused by Rival companies by implementing unethical business practices. There is also the risk involved due to the fact that social media platforms can be misused to provide false or fake information related to product description. This fake information can easily reach out to a larger group of audience, thereby compromising up on the brand reputation. According to the statistics provided by Hughes and Beukes, (2012), nearly 50% of the social media users are not comfortable with excessive use of the social media due to the fact that their personal information can be misused by any public. There is also possibility that The E-Commerce business firms can provide false information about the features associated with any particular product, which can mislead the audience. The false attractive images that are provided in the social media platforms often develop the habit of consumer impulsive behaviour. This in turn can lead to the tendency of irrational buying behaviour among the customers, which ultimately enforces them to buy unnecessary products thereby ca using wastage of money. The messages that are spread with the help of social media platforms as a part of marketing strategy can result in the process of attracting unwanted customers, which can comprise up on the level of brand reputation. There is also one of the major challenges that are associated with the process of networking issues. Poor level of Internet connectivity can compromise upon the Marketing strategies that are implemented by The E-Commerce business firms. It will also not be possible for the customers to easily connect with company executives, which is believed to be the major opportunity and advantage of social Electronic Commerce. Gaps in the Existing literature The existing literatures related to the analysis of social E-Commerce have explained the opportunity that is associated with the application of social media marketing strategies. It has also highlighted upon the research strategies that can be implemented by the business firms to deal with the challenges of brand marketing. Nevertheless, the major gap of the existing literature is due to the fact that even though it was able to highlight upon the limitations of social e-commerce, it has not given special focus upon suggesting strategies that can help to overcome the drawbacks associated with the use of the social commerce. It has also not highlighted up on the level of technological infrastructure that is needed for business firms to help them to properly implement the social media marketing strategies. Conclusion On the concluding note it can be said that with the rising popularity of digital Gadgets and social media platforms, the social Electronic Commerce can be one of the effective techniques to reach out to the target group of audience. It also provides the opportunity to the business firms to easily communicate with larger group of audience and thereby enable them to resolve the issues. It is important for The E-Commerce business firms to use effective research framework that can help to ensure maximum benefit are being obtained from the respective marketing strategies. Nevertheless it is important for the business firms to take special care of the issues associated with use of social Electronic Commerce,with include security issues and the fact that social media platforms can be used as a source of spreading fake information about a brand in the market. The future research work need to focus upon suggesting strategies to overcome the existing drawbacks and issues associated with the application of social Electronic Commerce. Reference Afrasiabi Rad, A., Benyoucef, M. (2011).A model for understanding social commerce.Journal of Information Systems Applied Research, 4(2), 63. Chiemeke, S. C., Evwiekpaefe, A. E. (2011). A conceptual framework of a modified unified theory of acceptance and use of technology (UTAUT) Model with Nigerian factors in E-commerce adoption. Educational Research, 2(12), 1719-1726. Dong-Hun, L. (2010). Korean consumer society: growing popularity of social media and business strategy. SERI Quarterly, 3(4), 112. Hays, S., Page, S. J., Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations. Current issues in Tourism, 16(3), 211-239. He, W., Zha, S., Li, L. (2013). Social media competitive analysis and text mining: A case study in the pizza industry. International Journal of Information Management, 33(3), 464-472. Huang, Z., Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246-259. Hughes, S., Beukes, C. (2012). Growth and implications of social e-commerce and group buying daily deal sites: The case of Groupon and LivingSocial. The International Business Economics Research Journal (Online), 11(8), 921. Kim, S. B., Sun, K. A., Kim, D. Y. (2013). The influence of consumer value-based factors on attitude-behavioral intention in social commerce: The differences between high-and low-technology experience groups. Journal of Travel Tourism Marketing, 30(1-2), 108-125. Kim, S., Koh, Y., Cha, J., Lee, S. (2015). Effects of social media on firm value for US restaurant companies. International Journal of Hospitality Management, 49, 40-46. Lee, I., Lee, K. (2012).Social shopping promotions from a social merchant's perspective.Business Horizons, 55(5), 441-451. Li, Y. M., Wu, C. T., Lai, C. Y. (2013). A social recommender mechanism for e-commerce: Combining similarity, auditing, and relationship. Decision Support Systems, 55(3), 740-752. Liang, T. P., Turban, E. (2011). Introduction to the special issue social commerce: a research framework for social commerce. International Journal of electronic commerce, 16(2), 5-14. Liang, T. P., Ho, Y. T., Li, Y. W., Turban, E. (2011). What drives social commerce: The role of social support and relationship quality.International Journal of Electronic Commerce, 16(2), 69-90. Lu, Y., Zhao, L., Wang, B. (2010). From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers purchase intention. Electronic Commerce Research and Applications, 9(4), 346-360.